Why is focusing on Local SEO important for building a personal brand or business? In this week’s podcast, TEPSBEST Marketing Director, Carolyn, and SEO Specialist and Web Developer, Nate, explore the importance of utilizing local search engine optimization, or SEO, to grow your personal brand and business.
Check out the FREEBIE offer for a SEO cheat sheet!
Now-a-days, when we are trying to find out more information about a company or what’s going on around town, we head straight to Google on our phones or talk to Alexa. I mean, Google is a powerhouse and with all of the new features they are adding, it is no wonder why we are so used to getting information we want instantly.
This is important for growing your business and personal brand because if you aren’t on the first page of Google, no one is clicking on your website. Which is why, investing in search engine optimization is critical for getting your content in the hands of your audience at the exact moment they need it.
Why Local SEO is Important
In fact, 95% of consumers will not even click on page 2. SEO gives a voice to your business online and is working even when you are sleeping. At TEPSBEST, we believe strongly in focusing on local SEO to grow your personal brand or business.
Start investing in the future of your company with these 6 tips on boosting your local SEO.
1. Claim your business listings
Over time, listings for your business are created and it is common for duplicated listings to accumulate. It’s important to claim your listing and remove any duplicates to make sure the remaining information is accurate and up- to date. Moz Local is a great tool to use for detecting all the listings associated with your business.
2. Create location pages
Search engines are constantly crawling your website to find the most comparable matches to potential search results. By having a specific landing page for each of your business locations, search engines can easily locate your listing and deliver the appropriate location to the searcher.
3. Improve N.A.P. consistency
In order for search engines to show your business as a search result your business name, your address and phone number need to be consistent everywhere online. Much of this can be updated within the Moz Local tool. You’ll need to be more precise than normal here as it’s not just a matter of writing your information down. If your business name includes llc, co or inc, it needs to be included. Also, pay attention to suite numbers and how street avenue and road are written. Be consistent. This should be based off the location information displayed on your website.
4. Create a Google My Business page
Every day, users across the internet rely on your business listings for the correct information. For the importance of boosting SEO, it is extremely important that it is super easy and quick for searchers to learn this information. By logging into your Google My Business (GMB) account, you can make sure all of your business information is up to date and consistent with your website. Make your listing appealing by showcasing your logo and even adding additional photos of your brand or business.
5. Ask for reviews from your previous guests or customers
Reviews are paramount to increasing your SEO. They are a local pack ranking factor, and allow your listing to stand out. If you can entice your satisfied customers to leave a Google a review for you as a thank you for a positive experience, it can go much further than almost any other local SEO tactic. Not only do reviews help you rank higher, but it also helps your result take up more real estate on the results page.
6. Create local content
Creating content catered to your niche is going to make an impact on your local search rankings. And not to mention, it helps even more when the article is based around your location. It adds more of a push and validity towards where you are located and what your business is about. For instance, top 28 areas to explore around the Poconos, best way to grow your business in Stroudsburg, top 10 locations with graphic designers in the Pennsylvania area and so on.
We cannot stress more about how important local SEO is to your business. In general, the more real estate you have on Google, the more your target audience will click on your website which leads to more cashflow. And, isn’t that the goal of a website in the first place?
Since we know this is a lot of information to take in at once, we are giving you this FREE “Search Engine Optimization Cheat Sheet” to boost your rank on Google!
We will see you next week as we welcome our PR intern, Kate, to the table to chat about “The Top Trends in Public Relations for Building Your Brand.”