Let’s face it. Social media is not going to fade away anytime soon. Whether you’re a social media ambassador, a posting newbie or a business owner looking to leverage the power of social media, it’s helpful to know the post popular platforms. This will not only allow you to maximize your brand awareness, but engage with the right consumers and achieve your marketing goals.
Before we dive in, it’s helpful to understand that it isn’t about the size of the social media platform that matters. Sure it’s a consideration, but is that particular platform a right fit for your brand? Is your target audience even using that platform?
With over 20 social media outlets available to us, it can be challenging to know which ones would be the most beneficial to your brand. Honestly, you don’t have to have your brand established on every single social platform. Instead, choose two to four platforms to rock out.
The 6 most popular social media platforms to grow your business.
It is no surprise that Facebook is the biggest social media platform. In fact, more than two billion people using it every month. That is almost a third of the world population! With more than 65 million businesses using Facebook, it is a pretty safe bet that you want to have a presence on this platform.
- Best for: B2C, sometimes B2B
- Major industries: Restaurants, Automotive, E-commerce, Retail, Entertainment, Real Estate, Marketing, Sports, Healthcare, Health and Wellness, News and Fashion
- Target market: 25 – 55+ years old, both men and women
- Content: text, images, videos, live videos and stories
- Algorithm: prioritizes content that sparks conversations and meaningful interactions
Incase you didn’t know, YouTube is a Google-owned video sharing social platform where consumers watch a billion hours of videos every single day. Other than being the 2nd largest social media platform, YouTube is actually known as the second largest search engine. Which, not to mention is huge. Why? Because if you’re not found on search engines, how are consumers finding you?
- Best for: business to consumer, in some cases business to business
- Major industries: Marketing, Hospitality, Fashion, Retail, Entertainment, Real Estate, Sports, Beauty, Health and Wellness, News and Information
- Target market: 10 – 55+ years old, both men and women
- Content: videos and live videos; advertisements
Instagram is a photo and video sharing social platform. It allows you to share a wide range of content from photos, videos, lives, motion graphics, etc. In fact, you can even go on TV (Instagram TV, that is)! As a brand, you’ll create an Instagram business profile which will provide you rich analytics to optimize your page.
- Best for: business to consumer
- Major industries: Travel and Hospitality, Fashion, Restaurant, Health and Wellness, Arts and Crafts, Food and Beverage, E-commerce, Beauty, Photography, Auto, Event Planning
- Target market: 18 – 35, mostly women, but that’s shifting
- Content: images, videos, live videos and stories
- Warning: users expect high-quality images that tell a story; posting stock photos isn’t going to work.
Twitter is a revitalized (after the 2016 election) social media platform for news, entertainment, sports, politics and more. What makes Twitter unique from other platforms is that it focuses on real-time information. Growing as a customer service channel, 80% of social customer service requests happen on Twitter.
- Best for: business to consumer, some business to business
- Major industries: News and Information, Retail, E-commerce, Health and Wellness, Travel and Hospitality, Telecom, Finance, Fashion, Retail, Sports
- Target market: 18 – 29, both men and women
- Content: text, images, videos
Unlike common belief, LinkedIn is more than just a resume and job search platform. In fact, it has evolved into a professional social media platform where industry experts share content, network with each other and build their personal brand. On top of that, LinkedIn has become a place for businesses to establish their thought leadership and authority in the industry. Not to mention, attracts talent to your company!
- Best for: business to business, business to consumer for employment
- Major industries: Financial, Employment, Science and Technology, Legal, Manufacturing, Marketing, Education, Professional Services, Health and Wellness, IT
- Target market: 25 – 45, both men and women
- Content: text, images, videos, freemiums
Last but not least, we have Pinterest. Pinterest is a social platform where consumers go to discover new things and be inspired. In fact, it is quite unlike most other social platforms where engagement is the primary focus. In fact, Pinterest gives your brand a unique opportunity to share their purchasing decisions.
- Best for: business to consumer
- Major industries: Retail, Health and Wellness, Travel and Hospitality, Fashion, E-commerce, Arts and Crafts, Food and Beverage, Beauty, Home and Garden, Event Planning
- Target market: 18 – 45, mostly women
- Content: images
- Winning: Pinterest is a hobbyist’s paradise
Regardless of the size and scope of the social media platforms, it’s important to consider whether or not a particular platform is suited for your brand. I mean, why but your time and investment in a platform where you’re not reaching your target audience?
Pro tip: think about your target audience, who is your ideal customer and where do you think they are spending their time?
Which social media platforms are you utilizing for your brand? Why did you choose those particular platforms?