If you don’t like Instagram, we can’t be friends. Just kidding. Well, kind of.

Let’s face it. When it times to photography and image worthy products, Instagram is the place to be on social media. Whether you are highlighting your business, fitness journey, design work or your four-legged family member, Instagram is for everyone. In fact, users connect with not only their family and friends, but influencers and companies from around the world!

Lately, is seems that users are thinking of the whole picture for their Instagram accounts. I mean, it has to flow and look visually appealing when someone is on your direct page, right? Check out the pages of influencers and you’ll start to see a systematic way of posting. There is clearly something unique about the page that pulls their brand together. Whether that be the type of content, the color scheme or even the lighting, their pages look beautiful.

Does your photo stand out from the rest? Here are our top 3 tips to make your photo Instagram worthy.

1. Theme

Having a consistent content theme throughout your Instagram creates organization to your page. In fact, this also allows your audience to know and understand the purpose for your account. Themes are created by utilizing the same photo editing technique throughout all of the content on your page. This not only showcases your style and taste, but builds the brand of your page. And if you are managing a business account, this is vital in increasing your awareness.

PRO TIP: Check out editing apps like Snapseed, VSCO or Prisma Photo Editor.

2. Angles, Shadow, Light, Action

When capturing your content, be mindful of angles, shadows and lighting. In general, you want your photo to have a nice balance of negative space without a busy background. But, if you can’t avoid a busy background, it’s not the end of the world. Just zoom in on your subject and focus on what you are photographing.

At the same point, shadows and lighting play a valuable part in making your photo stand out. In fact, shadows provide different depths and textures to an image, depending on your purpose. And let me just say, lighting is everything! I mean, your choice of lighting can really make or break your photo. Having a good balance of light to capture your subject is preferred. And while we are at it, natural light is the best source of lighting.

PRO TIP: Learn how to tell a story with your photos!

Instagram-Marketing

3. Hashtags

Hashtags are great to utilize to reach a wider audience. Think of hashtags as keywords you utilize on your website for Search Engine Optimization. In fact, your hashtags should mimic the persona of what you want your brand to represent. But, keep in mind that hashtags should not be used in the actual captions. Sure a few to make the sentence is great strategy, but don’t pile the hashtags at the end of your caption. Instead, have a group of hashtags ready and add a comment to your post. This will allow views to see a clean caption with a few hashtags rather than a slue of them on every caption.

PRO TIP: Keep your captions clean, simple and organized.

PRO TIP: Don’t write paragraphs for every post, no one is going to read that. Make your captions count.