It’s nearly 2020, and by now we all know that video marketing is not going anywhere. With staggering numbers growing each year, it is evident that individuals gravitate towards video over written content. From pranks, comedy, educational and tutorials, marketers and brands are jumping the bandwagon to take their brand to the next level.
With over 5 billion videos being watched on YouTube on the daily, creating a video that stands out and gives you the return you’re looking for can seem a bit daunting. Check out our top 3 foundational tips for growing your YouTube presence and boosting your brand to the next level.
Watch your competition
It’s no secret that we all have competitors. Regardless of your niche, one of your competitors has most likely already jumped on the bandwagon. Watching videos related to the content you want to produce is essential when building a solid foundation. This will help you what accounts consumers are viewing, why they are viewing them, and what angle you can leverage to give your videos an edge. Once you know what you’re up against, you can start game planning and adding your own ideas and personality into the mix.
Pro tip: You don’t have to reinvent the wheel.
Views vs subscribers
YouTube studies have consistently shown that there isn’t a strong correlation between subscriber count and video views. This squashes the myth that the more subscribers you have, the more popular your videos are. However, having consistent viewers that turn into loyal subscribers is any brands ultimate goal.
The more views your videos get, the more likely YouTube will recognize your brand and push content out to other viewers with similar interests. This is why it is vital to truly understand your audience and what they want to see. Capturing their attention so they keep coming back for more will have your video views ticking higher and higher.
Define your brand
If you follow any solid YouTube account, one thing you have likely picked up on is that they have a brand that is well-defined. When you click on their video library, you are going to see consistency. Fashion vloggers are all about clothing hauls and look books. Dating coaches are explaining how to become a better partner. DIY tutorials are teaching the average Joe how to convert an old dresser into a new porch bench. While they may mix in a few varying ideas now and again, they know their specific audience and are aiming to please them.
When you define your brand and have a clear direction, your channel growth will be inevitable. However, it is important to understand the consumer needs. What types of video content would your target audience be drawn to?
While we’d love to say following just these tips alone will lead you to instant success, there are other factors that play into growing a brand on YouTube. However, using these insights as the grounds for creating your videos is a step in the right direction.
- Producing videos with your competitors and target audience in mind is a great place to begin.
- Once you cultivate your homebase, find ways to insert your personality and creative ideas.
- Know your target audience and cater to them with content worth their valuable time.
Curious about the logistical and technical ways to boost your YouTube channel? Let us know in the comments below, and we will feature your question in the next Tepsi blog!