Frequently Asked Questions

Marketing and design are fields that can be full of very technical language, complex concepts and a great deal of jargon. Here are a few of the questions we get asked most frequently.

If you still have questions, please contact us

What does SEO or SEM mean?2019-11-20T15:47:03-05:00

Internet marketing is full of acronyms, but SEO and SEM are two of the most common.

SEO stands for Search Engine Optimization, and is the process of ensuring that your website is doing everything it can to ensure that it is easily searchable and understandable by search engines like Google, Bing, and Yahoo. Websites that do this well come up higher in search results than websites that down.

SEM stands for Search Engine Marketing, and is the process of purchasing paid ads through search engines. These ads are frequently targeted by keyword, region, and more general demographic data.

Both are very important, but SEO is something that should always been done if you want your website to display in searches, and SEM is a process that may or may not be considered based on your marketing goals.

Who does the printing?2019-11-20T15:45:59-05:00

All of the printing services we offer on our web-page are done entirely in-house. If you need to come visit the office for a local Print consolation Visit us at 907 main street #201, Stroudsburg ,PA 18360 on Monday – Friday 9am-5pm EST.

How can Video Marketing benefit my business?2019-11-20T15:46:02-05:00

In the last few years, user habits on the internet have changed significantly. The vast majority of consumers prefer to engage with content they can watch instead of content they have to read, and a large part of that video content is watched on social media sites like Facebook.

Why should I avoid stock photography?2019-11-20T15:46:07-05:00

It all comes down to how and why stock photography exists.

Stock photography is a wonderful resource, and is a good way to add high quality media to any design project. However, most stock photography is work that a photographer thinks will not work for a given project they are working on. In addition, the main stock photography libraries are used by everyone. This means that whatever images you find in a stock photography library may be high quality, but they probably won’t directly represent your voice, and they will never be unique.

Do you print custom designs?2019-11-20T15:46:12-05:00

Yes, if you have a design you would like us to print for you we’re happy to work with what you have. If you have a print ready design, or you would like us to design something just for you, you can use our Custom Design Form and we’ll get back to you with a quote.

What do you use for website administration?2019-11-20T15:40:09-05:00

Our developers have experience with a wide variety of Content Management Systems (CMS), but our experience has shown us that WordPress is the most popular CMS for a reason. We strive to create websites that are powerful and easy to use, and something that can continue to bring your business value for years to come. The support and community provided by WordPress make it an easy platform for our clients to approach, but still powerful enough for us to deliver beautiful and functional websites.

What is a “Responsive Website”2019-11-20T15:39:30-05:00

Simply put, a responsive website is a website that looks good on all major devices.

The term “Responsive” has to do with the way this is achieved. In the past, it was actually more common to have completely separate websites, often with slightly different content, for desktop and mobile visitors. However, better mobile devices, combined with advances in web technologies like CSS have allowed developers and designers to craft websites that “Respond” to the size of the device visiting the webpage, and present the content the best way for that device.

What is “Caching” and why does it help my website?2019-11-20T15:38:44-05:00

“Caching” is a term for saving resources from a website locally on your device. Most web-browsers do this automatically so that repeat visits to websites can load even faster.

Functionally, this means that your visitors will get to your content faster than without it, but it also means that they will use less Data if they are on a metered internet connection. However, if you are making changes to your website, this can mean that the changes will not show up for all users immediately.

If you need to clear your cache most Windows browsers will allow you to do it on a page by page basis by pressing [CTRL] + [F5], Apple Safari, and most other browsers for Mac will do the same with [Option] + [⌘] + [E]

What factors effect my Search Engine Ranking?2019-11-20T15:37:46-05:00

Each search engine uses its own methods to rank pages, and they are constantly developing and redeveloping these methods to get more relevant content to users.

This means that there are no concrete things that will get you a high ranking on a search engine, but there are a number of things that we know help:

Quality Content

This has been Google’s stated goal for years, and it seems that with each passing update to Google’s methods they tell us less about how they make their rankings, and do more to push developers to making sure that they have quality, well researched, and useful content on their websites. This is the best way to rank well, and should be your top SEO priority.

The inverse is also true. If you have poor or worse malicious content, your rankings will suffer because of it.

Quality Metadata (Keywords, Titles, and Descriptions)

Keywords, Titles, and Descriptions are far less important now than they were in the past. Previously, websites could rank well just by choosing good keywords and stuffing them onto their pages as many times as possible. This created a bad experience for users of search engines, so steps have been taken to limit the effectiveness of these strategies.

That said, good metadata can influence how users perceive your page when they are scanning through results, and result in more users visiting your website.

The Age Of Your Website

If your website has been a reliable resource for years, search engines take that into account and rank it higher.

The Competition

If your website or business is truly unique, or a rarity, it will rank much higher than highly competitive areas such as household service providers (Handymen, HVAC repair, Locksmiths, ect.)

User Activity

If people come to your website, and they stay for a long time, you will rank higher.