Search Engine Optimization, or SEO, is used to drive quality traffic to your website and increase lead generation by utilizing keywords, headlines and value added content.

Nowadays, businesses, large or small, know that they need SEO for their website. However, there are many that still do not even know what SEO is let alone the benefits they’d get from implementing it.

Sure, it will improve your overall searchability and visibility on major Search Engines, but do you know what else SEO brings to your business? I mean, why is it so important?

Check out our 5 reasons why every business should invest in Search Engine Optimization.

1. Builds Credibility and Trust

The ultimate goal of SEO is to establish a clean and strong foundation for a striking website. With an impressive website that is focused on an effective user-experience, and SEO implemented, it will be easily discoverable on major Search Engines.

Many believe that as soon as you implement SEO, your business will get on the first page of Search Engines. Hate to break it to you, but building authority on Google is accrued over time and takes careful pre-planning. Focus on backlinks, user experience and your value-added content.

Remember, establishing a brand as a credible source on Google takes patience, effort and commitment. At the same point, the quality of value-added content throughout your website will lead to customers trusting your brand.

2. Impacts Your Buying Cycle

Let’s face it, consumers research everything and anything before making a decision. This is HUGE for businesses. Why? Because you can use your website as an advantage to positively impact your buying cycle.

Utilize SEO strategies to relay massaging for discounts, launches of new products/services and what you offer over your competitors. Focus on what sets you apart rather than the same keywords Average Joe is using, and it’ll be a game changer to your business.

This should be a no-brainer, but I’ll say it anyway. Your brand must be visible in the place and time that people need them in order for a worthy connection to be made. Utilize Local SEO to enhance visibility with geo-fencing and geo-targeting.

3. Increases ROI

All the best things cost money, right? SEO is no different. However, on the grand scheme of things, SEO is relatively cheap. In fact, the payoff will be pretty substantial in terms of a brand’s benefit and bottom line.

Don’t think of SEO as a marketing cost. Instead, think of it as a true, and extremely valuable, business investment. Implement a solid SEO strategy that adapts to the ever-changing algorithms and your RIO will increase for years to come. But, like everything in life, it will only get better with the more attention, and investment, it gets.

4. Gets You on the First Page of Google

If you’re not on the first page of Google, you’re not killing the organic search game.

A strong SEO strategy will focus on all keywords and phrases consumers could be typing in to Search Engines to find your business. Think from the consumer perspective and implement a plan with a clear goal. Along with updating your website consistently, this will increase your ranking on Google.

During a recent study, 60% of all click-throughs occur on the first page of Search Engines. What does this mean? If you’re not on page 1, you need to be.

5. Provides Data

You can measure and track almost anything with high-quality SEO strategies through analytics. Good SEO should be aiming at improving the actions taken through the website. These actions impact performance and growth of your business.

One of the many reasons why SEO is valuable is because it shows quantifiable data. You want to know, and understand, where you were, where you are and where you’re going. There is no better way to show the success of SEO. I mean, data never lies.


Implementing strong, high-quality SEO on your website is going to be beneficial to your brand and your overall marketing efforts. In fact, in this day and age, it is critical to your digital presence.

Don’t know where you are at and what direction you should go? Schedule a FREE digital audit of your website with our SEO Specialist at Tepsi! I mean, you’ve got nothing to lose and everything to gain.