Each search engine uses its own method to rank pages, and they are constantly changing these methods in order to get more relevant content to users. This means that there are no concrete things that will get you a high ranking on a search engine, but there are a number of things we know help:
Quality Content: It’s important to make sure your website is equipped with quality, well researched and useful content. This should be your top priority when it comes to SEO, as if you have poor, or malicious content, your rankings will suffer.
Quality Metadata: Keywords, Titles and Descriptions on both pages and images can influence how users interact with your page when they are scanning through search results, and result in more visits to your website.
The Competition: If your website is unique, it will rank much higher than highly competitive areas such as household service providers (Handymen, HVAC repair, Locksmiths, ect.). It’s all about the battle.
User Activity: The longer people stay on your website, the higher you will rank.